Often times, we are told what works in marketing, but it is rarely explained to us why something works. Sometimes, it is much easier to understand marketing principles (specificaly social media marketing) with real life examples — even examples completely unrelated to marketing.

The examples unrelated to marketing or business can be even more powerful, because they demonstrate the universal nature of the principles being taught and applied to social media.

How Barack Obama Used Social Media to Crush Clinton & McCain

How My Father Used Social Proof to Marry the Girl of His Dreams

Mike Dillard Un-follows 10,000 People on Twitter

The Don Fleece Social Media Hoax w/ Frank Kern

Google Friend Connect – The Social Media Kool-Aid

Perry Marshal on Obama’s Social Media Strategy

Hell Frozen Over – Republicans Learning from Obama’s Social Media Success

New York Times Covers Obama’s Social Media Strategy… Finally!!

Interview with Kevin Marks from Google on Open Social

Post Election Interview with Co-founder of Blue State Digital

A Brief Social Media Case Study of the Obama Campaign