I recently attended opening day at Dodger Stadium for a sold out game against the Arizona D-backs (or D-Bags according to a few t-shirts being sold).

Before the game, while walking through the parking lot, from a far I heard the faint sounds of “Tamborazo”, which is essentially a Mexican Marching Band. They attracted HUGE crowds, lots of dancing and all around good time.

As we continued walking, we ran into a Ragtime Band playing near the entrance. Their crowd was significantly smaller, but they did manage to get a sympathy dollar donation from one of the latinos in attendance.

The marketing lesson here is obvious.

Viva Los Dodgers!!!